Photographer and AI art director / Product-to-World
AI fashion campaigns
and editorials.
AI campaign imagery for premium fashion and product brands, created from real product photography.
Campaigns, fashion editorials and advertorials. Directed by Yuri Hahhalev.
Visual study 01 / Olivia von Halle
Garbo Moulin Red Floral Slip Dress
The red floral silk dress becomes a world of flowers, garden space, warm light, mirrors, and a slower way of living.
The product
The campaign world
Independent AI concept study by Yuri Hahhalev / artdir.ai.
This is me
Yuri Hahhalev
I am a photographer and AI art director based in Tallinn, with over 20 years of photographic experience.
I create AI fashion campaigns, editorials and product imagery for premium fashion, beauty, jewellery and lifestyle brands worldwide.
AI fashion and product imagery
Your product.
A campaign world
of its own.
Product-to-World is my method for turning real product photography into a coherent campaign.
The product's colour, print, material and silhouette shape the setting, styling, light and photographic direction.
I develop the concept, direct the imagery and refine the final images, with product accuracy and consistency guiding the work.
AI fashion campaigns
Hero images and a coherent image set for collections, product launches and brand campaigns.
AI fashion editorials
Fashion stories with a consistent visual language, styling direction and photographic feel.
AI advertorials &
advertising imagery
Brand stories and product imagery for websites, social media, digital advertising and print.
Visual study 02 / BLACKSHEEP
Cardi eyeframe
A geometric tortoiseshell frame becomes a world of warm stone, sharp shadow, silk, amber light, and optical tension.
The product
The campaign world
Independent AI concept study by Yuri Hahhalev / artdir.ai.
Product accuracy and campaign consistency
The product stays
at the centre.
Every project starts with your brand, product references and the details that define the product: colour, material, construction, silhouette, print and branding.
I assess the source photography before confirming the scope. During production, the imagery is checked against those references and refined through compositing and retouching where needed.
The same styling, lighting and visual direction carry across the set, giving you images that work together as a campaign.
Visual study 03 / Mary Katrantzou
Beaux Reticello Primrose Dress
The dress print becomes a world of Venetian glass, canal reflections, bold colour, and refraction.
The product
The campaign world
Independent AI concept study by Yuri Hahhalev / artdir.ai.
Who it is for
For premium brands with a distinct point of view.
For fashion, beauty, jewellery and lifestyle brands whose prints, materials, forms or colours can lead a recognisable campaign world.
- Creative direction shaped around your brand and product.
- Product accuracy checked against your source photography.
- A coherent campaign with consistent styling, light and visual language.
- Finished images prepared for the formats and channels agreed in your brief.
Campaign pricing
Project-based
pricing.
I quote after understanding your product, creative brief and scope.
01 / Production
Creating the imagery
Creative direction, AI production and finishing, with one revision round included.
02 / Usage
How the imagery is used
Where and for how long your campaign images will be used, agreed in the proposal.
Two production pipelines
Simpler production.
Full creative direction.
AI production
One directed
digital workflow.
Your product photos
The real product defines the imagery
AI production
Digital models, styling and settings
Refine + deliver
Product checks, compositing, retouching and exports
Fewer bookings.
Less shoot logistics.
Lower physical production costs.
Traditional photography
A shoot to organise.
Many moving parts.
Produce the shoot
Coordinate people, places and bookings
Talent
- Casting
- Model fees
Location
- Scouting
- Permits
- Rental fees
On-set team
- Stylist
- Hair + makeup
- Crew
Logistics
- Equipment
- Travel
- Sets + props
Campaign shoot
Models, crew, equipment and location
Refine + deliver
Selection, retouching, colour and exports
Savings depend on your brief and the product photography available.
How the process works
From your brief
to final imagery.
A clear direction, an agreed scope and a defined review stage. We can start by email or arrange a call, depending on the project.
01 / You
Product photos + references
Share the product, objective, references, usage and timing. We start by email or a call.
02 / Yuri
Creative proposal
I present the direction. We agree the scope, quote, usage and schedule.
First payment
The agreed first payment starts production.
03 / Yuri
Campaign production
I create the imagery, keeping the product and the campaign direction consistent.
04 / You
Review the imagery
You review the work and send one consolidated set of feedback.
05 / Yuri
One included revision
I apply the agreed corrections and finish the images within the approved brief.
06 / Yuri
Final image delivery
You receive the approved images in the agreed formats.
Final payment
The remaining payment completes the project.
Payment amounts and timing are set out in the proposal. Changes to the approved direction, extra images or further revision rounds are quoted separately before that work begins.
AI campaign enquiry
Let's define
your campaign.
Tell me about your product and the AI campaign, editorial or advertorial imagery you need.
- Your brand, product photos and visual references.
- The objective, number of images and required formats.
- Where the images will be used, and for how long.
- Your timing and any budget parameters.
I can assess the scope, then propose a direction and project quote.
Tell me about your projectPrefer to start simply? Email hahhalev@gmail.com with your brand, product photos and visual brief. We can arrange a call if useful.